Miguela M. Mena, PhD

Miguela M. Mena, PhD

Professor

Financial & strategic management in tourism enterprises; tourism research methods; educational and dark tourism
mmmena@up.edu.ph

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Year Bibliograpic Information
2023 Nocon, G.W., Mena, M., Rivera, J.P., & Gutierrez, E.L. (2023). Developing a Research Methodology for a Philippine Tourism Monitoring System, People Planet, Profit: Principles and Practices of Sustainable Tourism. De La Salle University.
2020 Co-author. Current and Post-COVID-19 Recovery Needs of Philippine Tourism MSMEs, Philippine Research Conference on Tourism and Hospitality 2020, Virtual [Research Presentation]; RAMON BENEDICTO A. ALAMPAY (University of the Philippines, Diliman), MONINA M. BUCCAT (University of the Philippines, Diliman), MIGUELA M. MENA (University of the Philippines, Diliman)
2020 Co-author. Examining the UNESCO Framework on Creative City of Gastronomy: The Experience of Jeonju City and the Potential of Iloilo City, Philippine Research Conference on Tourism and Hospitality 2020, Virtual [Research Presentation] ; MICHELLE S. SYQUIO (University of the Philippines, Diliman); MIGUELA M. MENA (University of the Philippines, Diliman)
2019 Bawagan, A. B., Mena, M. M., Gonzalo, R.P.A., and Obedicen, V. G. (2019). Learning Tourism Destination: Contributions towards Community Education and Social Development. Philippine Journal of Social Development 12.
2018 Alampay R.B.A., Mena M.M., Villegas V.H. (2018) Tourism Circuit Planning for Subnational Tourism Development in the Philippines. In: Wang Y., Shakeela A., Kwek A., Khoo-Lattimore C. (eds) Managing Asian Destinations. Perspectives on Asian Tourism. Springer, Singapore
2018 Alampay, R.B.A, and Mena, M. (2018). Importance Ratings and Self-rated Assessments of Local Tourism Officer Competencies. Paper presented at the 2nd Philippine Research Conference in Tourism and Hospitality, Baguio City, Philippines [Research Presentation]
2018 Mena, M. (2018). Poverty, Power and Ethics: Slum Tourism in the Philippines. Paper presented at the XIX ISA World Congress of Sociology, Toronto, Canada. [Research Presentation]
2017 Alampay, R.B.A. and Mena, M. (September 2017). Case 12: Tourism and Environmentalism: The Case of Palompon, Leyte, Philippines in Managing Growth and Sustainable Tourism Governance in Asia and the Pacific” ISBN: 978-92-844-1889-3, Copyright 2017, World Tourism Organization (UNWTO) and Griffith University
2017 Mena, M. (2017)."Airline Service Failed!" International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 16(3), pages 257-262, December
2017 Mena, M. and Baum, T. (2017). Out of place, out of mind: tourism work and skills in the SMART city. Paper presented at the 2017 TTRA Asia Pacific (APac) Chapter Conference Leveraging Tourism Sustainability in Asia-Pacific through Research and Practice, Hong Kong [Research Presentation]
2017 Nocon, G., Mena, M., Rivera, J.P. and Gutierrez, E.L. (2017). Philippine Tourism Development: Monitoring What and By Whom? Paper presented at the 1st Philippine Research Conference in Tourism and Hospitality, Quezon City, Philippines [Research Presentation]
2017 Mena, M., Gonzalo, RPA, Mendoza, A.O., Mendoza, M.F., & Bawagan, A. (2017). Identifying the learning instances in a tourism destination: The Case of Maribojoc, Bohol, Philippines. Paper presented at the 7th International Conference on Tourism, Chiang Mai, Thailand. [Research Presentation]
2017 Mena, M., Cimatu, N.V., and Jueves, C.J. (2017). Perceived Impacts of Television Induced Tourism: The Case of Forevermore filmed in Tuba, Benguet, Philippines. Paper presented at the 23rd APTA Conference, Busan, Korea. [Research Presentation]
2017 Cimatu, N.V., Jueves, C.J. and Mena, Miguela. (2017). Tourism Destination Development: Sitio Pungayan, Benguet, Philippines Before & After Forevermore. Paper presented at the 15th APacChrie Conference, Bali, Indonesia. [Research Presentation]
2017 Mena, M., Mendoza, A.O., Mendoza, M.F., Bawagan, A. & R.P.A. Gonzalo (2017). Poster Presentation – Learning Tourism Destinations: Creating functional partnerships and initiating positive change for sustainable tourism development in local economies. University of the Philippines 2017 OVPAA Research Symposium. Quezon City, Philippines [Research Presentation]
2016 Mena, M., Mendoza, A.O., Mendoza, M.F., Bawagan, A. & R.P.A. Gonzalo (2016). An Interdisciplinary Research in Creating a Learning Tourism Destination: The Case of Maribojoc, Bohol. Paper presented at the University of Surrey School of Hospitality and Tourism Management Conference. Surrey, United Kingdom. [Research Presentation]
2016 Alampay, R.B.A., Avena, R., and Mena, M. (2016). Challenges in Measuring Sub-National Tourism Outcomes: Lessons in Tourism Circuit Development from LGSP-LED. Paper presented at the 13th National Convention on Statistics, Philippine Statistical System/Philippine Statistics Authority, Mandaluyong City, Philippines. [Research Presentation]
2016 Mena, M., Mendoza, A.O., Mendoza, M.F., Bawagan, A. & R.P.A. Gonzalo (2016). Learning Tourism Destinations for Sustainable Tourism Development in local economies: The Case of Maribojoc, Bohol. Paper presented at the 2nd Global Tourism & Hospitality Conference. Hong Kong. [Research Presentation]
2015 Chen. KY, Huan, TC, Mena, M.M., and Thongma, W. (2015). Developing the Volunteer Tourist's Revisit Intention Model: Taiwan Experience, International Journal of Agricultural Travel and Tourism, Vol. 6 No. 1, pp.44-58.
2015 Novabos, C., Matias, A. and Mena, M. (2015). How Good is this Destination Website?: A User-centered Evaluation of Provincial Tourism Websites. Procedia Manufacturing, Vol.3 (2015), pp 3478-3485
2015 Mena, Miguela M. (2015). Philippine Tourism. In J. Jafari & H. Xiao (eds.), Encyclopedia of Tourism, Springer, DOI 10.1007/978-3-319-01669-6_1-1.
2015 Mena, M. (2015). Agritourism as a climate change adaptation strategy in the Philippines. Paper presented at the University of the Philippines – School of Urban and Regional Planning (UP-SURP) and UP PLANADES International Conference, Developing Sustainable and Resilient Rural Communities in the Midst of Climate Change: A Challenge to Disaster Preparedness and Mitigation Strategies. Crown Plaza Hotel, Philippines. [Research Presentation]
2015 Novabos, C., Matias, A. and Mena, M. (2015). How Good is this Destination Website: A User-centered Evaluation of Provincial Tourism Websites. Paper presented at the 6th International Conference on Applied Human Factors and Ergonomics (AHFE 2015) and the Affiliated Conferences, AHFE 2015, Las Vegas, USA [Research Presentation].
2014 Novabos, C., Matias, A. and Mena, M. (2014). Developing a User-centered Tool for the Holistic Evaluation of Destination Websites. Paper presented at the 1st Asian Conference on Ergonomics and Design 2014, Jeju, South Korea [Research Presentation]
2014 Mena, M., Buccat, M. and Villegas, V. (2014). Looking back to move forward: Revitalizing Bohol’s tourism development after a disaster. Paper presented at the 7th EARCAG (East Asian Regional Conference in Alternative Geography), Osaka, Japan. [Research Presentation]
2013 Shen, I-Li, Huan, TC, Mena, M.M., and Thongma, W. (2013). A Study on Factor Influencing Itinerary Planning of Tourism Administrators, International Journal of Asian Tourism Management, Vol. 4 No. 1, pp. 64-72.
2013 Tsai, H.J., Huan, T.C., Mena, M. and Thongma, W. (2013). Creating Loyalty by Activity Involvement Among Festival Goers, International Journal of Agricultural Travel and Tourism, Vol. 4 No. 2, pp. 191-200
2013 Chen, Y.H., Huan, T.C., Mena, M. and Thongma, W. (2013). Developing Hakka Eco-Intelligence in Agriculture as a Taiwan Tourist Attraction, International Journal of Agricultural Travel and Tourism, Vol.4 No.2, pp.153-163
2013 Mena, M. (2013). Domestic Tourism in Asia and the Pacific. In: Domestic Tourism in Asia and the Pacific. Spain: UNWTO. pp. 437-471
2013 Liang, J.J., Huan, T.C., Thongma, W., and Mena, M. (2013). Promoting Tourist Satisfaction Through Tourist Motivation, Tourism Image and Experiential Value: A Case Study of Penghu Island Taiwan, International Journal of Agricultural Travel and Tourism, Vol.4 No. 2, pp. 120-129.
2012 Mena, M. (2012). Grassroots Ecotourism Entrepreneurs in the Philippines. International Journal of Agricultural Travel and Tourism. Vol. 3 (1, April 2012), 100-111.
2012 Bosangit, C., Dulnuan, J., and Mena, M. (2012). Using travel blogs to examine the post consumption behavior of tourists. Journal of Vacation Marketing. July 2012, 18: 207-219, doi:10.1177/1356766712449367.
2011 Mena, M. (2011). Exploring Tourism-Migration-Immigration Relationships: The South Koreans in the Philippines. International Journal of Asian Tourism Management, Vol. 2 (1, April 2011), 95-105.
2011 Mena, M. (2011, September). Discovering the Potentials of Domestic Tourism by Examining Philippine Demography. Paper presented at the 2011 Philippine Statistical Association Conference, Iloilo City. [Research Presentation]
2011 Mena, M. (2011, May). The Grassroots Ecotourism Entrepreneurs in the Philippines. Paper presented at the 7th Biennial Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure of the International Academy of Culture, Tourism, and Hospitality Research and the 2nd International Symposium on Sustainable Tourism Management of the School of Tourism Development, Maejo University, Chiang Mai, Thailand. [Research Presentation]
2011 Bosangit, C., Dulnuan, J., and Mena, M. (2011, October). Using Travel Blogs in Examining Post- Consumption Behavior of Tourists. Paper presented at the 2011 Conference on Social Media in Hospitality and Tourism, Verona, Italy. [Research Presentation]
2010 Mena, M. (2010). Community-based Cultural Heritage Projects in the Philippines: Evidences of Tourismand Heritage Management Partnerships. In Perspectives in Heritage Tourism. Thailand: SEAMEO-SPAFA.
2010 Bosangit, C. & Mena, M. (2010, October). Meanings, Motivations and Behaviour of Filipino-American First-Time Visitors to the Philippines: Content Analysis of Travel Blogs. Paper presented at the Asian Media Cooperation and Cultural Exchange 2010 Conference, UP Diliman, Quezon City, Philippines. [Research Presentation]
2010 Mena, M. (2010, April). Profiling the Grassroots Ecotourism Entrepreneurs in the Philippines. Paper presented at the NeXt Conference 2010, Tourism Entrepreneurship Conference, Waterloo, Canada. [Research Presentation]
2009 Atienza, J.K. & Mena, M. (2009). Determining the potential of Puerto Galera as an ecotourism destination. In R. Alampay, B. Chartrungruang, M. Mena, W. Thongma, & J.Y. Zhou (Eds.), Managing Sustainable Tourism in the Next Decade: Prospects and Challenges, Proceedings of the International Conference on Sustainable Tourism Management, March 27-29 (CD Rom). Thailand: School of Tourism Development Maejo University. [Research Presentation]
2009 Alampay, R., Chartrungruan, B., Mena, M., Thongma, W. & Zhou, J.Y. (eds.) (2009). Managing Sustainable Tourism in the Next Decade: Prospects and Challenges, Proceedings of the International Conference on Sustainable Tourism Management, March 27-29 (Printed Abstracts and Full Paper in CD Rom). Thailand: School of Tourism Development Maejo University. [Research Presentation]
2009 Bosangit, C. & Mena, M. (2009, April). Meanings, Motivations and Behaviour of Filipino-American First- Time Visitors to the Philippines: Content Analysis of Travel Blogs. Paper presented at the International Conference on Tourist Experiences: Meanings, Motivations, Behaviours, Lancaster, U.K. [Research Presentation]
2008 Mena, M. (2008). International Tourism and Developing Economies. In Babu S., S., Mishra, S., & Parida, B.B. (eds.) Tourism Development Revisited: Concepts, Issues and Paradigms. India: Sage Publications Pvt. Ltd.
2008 Mena, M. (2008, September). Community-based Cultural Heritage Projects in the Philippines: Evidences of Tourism and Heritage Management Partnerships. Paper presented at the International Symposium on the Challenges in Heritage Tourism, Bangkok, Thailand. [Research Presentation]
2008 Mena, M. (2008, September). Exploring Kim’s Acculturation Theory: A Case Study of Koreans Living in the Philippines. Paper presented at the International Workshop on Migration & Diversity in Asian Contexts, Asia Research Institute, National University of Singapore, Singapore. [Research Presentation]
2008 Mena, M. and Breen, S. (2008, July). Exploring Tourism Marketing Decision Support Systems: A Case Study of the Philippines. Paper accepted for standing presentation at the 14th Asia Pacific Tourism Association (APTA) Conference, Bangkok, Thailand. [Research Presentation]
2007 Mena, M. and Bosangit, C. (2007, June). Travel blogs on the Philippines: A comparative study of international and domestic tourists’ consumption of place. Paper presented at the 5th Bi-Annual Symposium of the International Society of Culture, Tourism, and Hospitality Research, Charleston, South Carolina, USA. [Research Presentation]
2007 Mena, M. (2007, October). Understanding the domestic VFR travel market in the Philippines. Paper presented at the 10th National Convention of Statistics, Mandaluyong City, Philippines. [Research Presentation]
2006 Mena, M. (2006, September). Exploring the Tourism-Migration-Immigration Nexus: The Korean Residents in the Philippines. Paper presented at the Workshop ‘Of Asian Origin’: Rethinking Tourism in Contemporary Asia, Singapore. [Research Presentation]
2006 Mena, M. (2006, July). Leisure Sports Tourism: A Distinct Market Niche for the Philippines. Paper presented at The 2006 Gangwon International Tourism Symposium The 60th TOSOK Tourism Conference, Pyungchang, South Korea. [Research Presentation]

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Frequently Asked Questions

Have a question in mind? We listed down some of the Frequently Asked Questions to help and guide you. If you have further questions not covered in this FAQ, please send us an inquiry through daa.ait@up.edu.ph

FAQS

How to apply in the BS Tourism Program? To be eligible in the BS Tourism Program, you need to pass the UP College Admission (UPCA)/UP College Admission Test UPCAT). For students who are planning to shift or transfer to the BS Tourism program, you must have completed 30 units of coursework (if you are from other UPD units or other UP campus) or 33 units of coursework (if you are from other college and university)

The documentary requirements can be found here. For more information and other queries, send an email with your concern to daa.ait@up.edu.ph

Are there scholarship offerings for UPAIT students? The graduate program of UPAIT offers the MSTDM scholarship award, with one awardee annually. For other scholarship opportunities for BS Tourism and Graduate Program, visit the UP Diliman Office of Scholarships and Grants Facebook Page: https://www.facebook.com/UPDilimanOSG

The UP AIT Alumni Association also offers an educational assistance in cash to deserving third and fourth year students.

UP AIT offers the Graduate Diploma in Tourism Development and Management (GDip TDM) which leads to the degree of Master of Science in Tourism Development and Management (MSTDM).

The graduate program courses are listed here. You may also view the description of courses here If you would like to know more about the subjects, please send us an e-mail.

All tourism and non-tourism graduates, with at least 1-year work experience and who would like to obtain a diploma and/or an advance degree in the field of tourism management and development may apply.

The list of requirements and downloadable application forms can be found in this page.

Yes, applicants whose work experiences are non-tourism related are welcome to apply. However, all applications will be assessed based on results of entrance examination, interview, academic performance, essay, and recommendations.

At present, UP AIT does not accept shiftees for the Graduate Program. Courses/Subjects taken in other colleges or universities will not be credited for the completion of the GDipTDM and MSTDM.

The entrance exam uses different types of questions that aim to assess your current knowledge, comprehension, logic, and analytical skills. Advanced knowledge of tourism is not required.

The application process is conducted online. Please ensure that you have read and understood the program details before submitting your application here. Once you have completed the application requirements, you can now proceed to submit your application.

For questions or concerns, please contact the Graduate Program office at aitgradprog.upd@up.edu.ph

The UPAIT Graduate Program is intended to meet the professional development needs of graduates to advance their careers in the tourism industry. Thus the UPAIT Graduate Program as much as practicable will offer weekday evenings (5:00 PM onwards) and Saturday classes (scheduled between 8 AM – 7 PM).

Graduate students are advised to take 9 units to get full load credit per semester or an equivalent of 2 – 3 classes per semester depending on the course credit units.

All students enrolled in the Graduate Program of UP AIT need to take a total of 21 units of required and elective Courses, which will allow the completion of a Graduate Diploma. Should the student want to advance to a Master’s Degree, the student needs to take 16 or 19 more units depending on the track they choose; Plan A is a thesis track with 19 units or Plan B, a non-thesis track with 16 units.

Full-time GDipTDM students, taking a normal load, may complete the degree in three semesters (approximately 1.5 years). The time limit for the completion of all diploma requirements shall be no more than two (2) years starting from the student’s first enrollment in the course and shall include all leaves of absence from the program.

If GDipTDM graduates choose to continue to MSTDM, you must complete an additional 19 units (Plan A, thesis track) or 16 units (Plan B, non-thesis track), which may be taken in two semesters and one mid-year term. The time limit for the completion of the Master’s requirements shall be three (3) years, starting from the student’s first enrollment in the course and shall include all leaves of absence from the program.

Yes. There will be time limit of 2 years from enrollment for the GDipTDM, and a time limit of 3 years for MSTDM, maximum years to finish is 5 years.

The cost per unit is Php 2,000 and the estimated cost of tuition fees for full load per semester is around Php 20,000 – 25,000.

Students and prospective applicants are requested to search for available grants or scholarships at the University of the Philippines Office of Scholarships and Student Services.

For list of available scholarships visit the website of the University of the Philippines Office of Student Scholarships.

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Location:

UP Asian Institute of Tourism, Commonwealth Avenue, Diliman, Quezon City 1101

Email:

asianinstituteoftourism.upd@up.edu.ph

Call:

(+63 2) 8 981 8500 extension #2798

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