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Maria Criselda G. Badilla, PhD

Maria Criselda G. Badilla, PhD

Associate Professor

Tourism Marketing, Destination Development and Marketing, Tourism Master Planning, Branding and Online Image Formation, Smart and Digital Tourism

mgbadilla2@up.edu.ph

Publications

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Year	Bibliograpic Information
2023	Badilla, M. C., & Castro, C. F. (2023). Travel vlogging and its role in destination marketing. In Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology (pp. 313-325). Routledge.
2022	Badilla, M. C. G. (2022). Cagayan Valley: Your Islands and Valley of Fun–A Case of Regional Branding in the Philippines. In Tourism in the Philippines: Applied Management Perspectives (pp. 97-116). Singapore: Springer Nature Singapore.
2022	Badilla, M. C. G., Carvajal, A. L., Castro, C. F., & Castro, M. P. (2022). Home Away from Home: Foreign Vloggers’ Gaze of the Philippines during the COVID-19 Pandemic. In Tourism in the Philippines: Communities, Hosts and Guests (pp. 79-92). Singapore: Springer Nature Singapore.
2022	Badilla, M. (2022), Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines. Marketing Tourist Destinations in Emerging Economies Towards Competitive and Sustainable Emerging Tourist Destinations. Eds. Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar and S. Mostafa Rasoolimanesh. Palgrave Studies in Emerging Economies.
2021	Badilla, M. C. G. (2021). Do you feel the warmth? The online destination image of Southeast Asia. In The Routledge Companion to Media and Tourism (pp. 102-110). Routledge.
2021	Badilla, M. C. G. (2021). New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines. In Marketing Tourist Destinations in Emerging Economies, USA: Springer International Publishing, pp.189-210.
2021	Badilla, M. C. G. (2021). Tourism and hospitality marketing. Quezon City, Philippines: Rex Book Store, Inc. [Textbook]
2020	Co-author. Home Away From Home: Foreign Vloggers’ Gaze Of The Philippines During The Covid-19 Pandemic. Philippine Research Conference on Tourism and Hospitality 2020, Virtual [Research Presentation]; MARIA CRISELDA G. BADILLA (University of the Philippines, Diliman); ADRIAN LAWRENCE P. CARVAJAL (San Sebastian College Recoletos, Manila); CARL FRANCIS T. CASTRO (La Consolacion College, Manila); MARIA PAZ CASTRO (Our Lady of Fatima University)
2019	Briones, S. A. L and Badilla, M. C. G. (2019). Manila Tourism: Maximizing the Capital City's Culture and Heritage Potential. Journal of Philippine Tourism And Hospitality Studies, 1(1), 37-45.
2019	Badilla, M. (2019) Philippine Tourism, Culture and Geography, Rex Publishing Inc. Quezon City
2019	Southeast Asia as a Single Destination: A Stakeholder's Perspective, Philippine Research Conference on Tourism and Hospitality 2019, UP Asian Institute of Tourism, Diliman, Quezon City [Research Presentation]
2018	Online Image Formation: The Challenges of Branding ASEAN as a Single Destination. 2018. Unpublished doctoral dissertation, University of the Philippines [Graduate research]
2018	ASEAN Feel the Warmth, Philippine Research Conference on Tourism and Hospitality, Holiday Inn, Baguio City, November 7-9, 2018 [Research Presentation]
2018	The Negotiated Gaze: A Study of Images within ASEAN Tourism Websites and Social Media Sites, National Communication Research Conference, UP Film Institute, November 22-23, 2018 [Research Presentation]
2016	Badilla, M. C. G. (2016). Tourism Promotions and Services, Grade 12 Basic Education Textbook. Quezon City: Rex Publishing Inc. [Textbook]
2015	Badilla, M. C. G. (2015). Tourism Marketing. Quezon City: Rex Publishing Inc. [Textbook]
2014	Traveler Motivation, Experience and Level of Satisfaction from Travel Deals Bought through Online Group Buying Sites. for Paper Presentation 12th APACChrie Conference, Kuala Lumpur, Malaysia, May 23, 2014; Co-Author [Research Presentation]
2012	Gatchalian, M. C. (2012). Facebook Closed Groups for Academic Communication in Tourism Education: The UP Asian Institute of Tourism, International Journal of Asian Tourism Management (ISSN 19068654) Volume 3 (No. 2), September 2012
2007	Gatchalian, M. C. (2007).The Word to the World: An Analysis of the Websites of Five Philippine-based Catholic Communities. Plaridel (UP College of Mass Communication refereed journal), August 2007.
2007	"The complementary role of the use of information and communications technology (ICT) on relationship building within the context of a Catholic community, Singles for Christ."; Presented at the Philippine Sociological Society 2009 National Conference held last October 17, 2009. [Research Presentation]
2007	"Indigenizing the Mobile Phone" Co-Author; presented at 1st Communication Research Student Conference of the UP College of Mass Communication, September 2007 [Research Presentation]
2007	Indigenizing the Mobile Phone Co-Author; 8th ASEAN Inter-university Conference on Social Development, May 2008 [Research Presentation]

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Frequently Asked Questions

Have a question in mind? We listed down some of the Frequently Asked Questions to help and guide you. If you have further questions not covered in this FAQ, please send us an inquiry through daa.ait@up.edu.ph

FAQS

How to apply in the BS Tourism Program? To be eligible in the BS Tourism Program, you need to pass the UP College Admission (UPCA)/UP College Admission Test UPCAT). For students who are planning to shift or transfer to the BS Tourism program, you must have completed 30 units of coursework (if you are from other UPD units or other UP campus) or 33 units of coursework (if you are from other college and university)

The documentary requirements can be found here. For more information and other queries, send an email with your concern to asianinstituteoftourism.upd@up.edu.ph

Are there scholarship offerings for UPAIT students? The graduate program of UPAIT offers the MSTDM scholarship award, with one awardee annually. For other scholarship opportunities for BS Tourism and Graduate Program, visit the UP Diliman Office of Scholarships and Grants Facebook Page: https://www.facebook.com/UPDilimanOSG

The UP AIT Alumni Association also offers an educational assistance in cash to deserving third and fourth year students.

UP AIT offers the Graduate Diploma in Tourism Development and Management (GDip TDM) which leads to the degree of Master of Science in Tourism Development and Management (MSTDM).

The graduate program courses are listed here. You may also view the description of courses here If you would like to know more about the subjects, please send us an e-mail.

All tourism and non-tourism graduates, with at least 1-year work experience and who would like to obtain a diploma and/or an advance degree in the field of tourism management and development may apply.

The list of requirements and downloadable application forms can be found in this page.

Yes, applicants whose work experiences are non-tourism related are welcome to apply. However, all applications will be assessed based on results of entrance examination, interview, academic performance, essay, and recommendations.

At present, UP AIT does not accept shiftees for the Graduate Program. Courses/Subjects taken in other colleges or universities will not be credited for the completion of the GDipTDM and MSTDM.

The entrance exam uses different types of questions that aim to assess your current knowledge, comprehension, logic, and analytical skills. Advanced knowledge of tourism is not required.

The application process is conducted online. Please ensure that you have read and understood the program details before submitting your application here. Once you have completed the application requirements, you can now proceed to submit your application.

For questions or concerns, please contact the Graduate Program office at aitgradprog.upd@up.edu.ph

The UPAIT Graduate Program is intended to meet the professional development needs of graduates to advance their careers in the tourism industry. Thus the UPAIT Graduate Program as much as practicable will offer weekday evenings (5:00 PM onwards) and Saturday classes (scheduled between 8 AM – 7 PM).

Graduate students are advised to take 9 units to get full load credit per semester or an equivalent of 2 – 3 classes per semester depending on the course credit units.

All students enrolled in the Graduate Program of UP AIT need to take a total of 21 units of required and elective Courses, which will allow the completion of a Graduate Diploma. Should the student want to advance to a Master’s Degree, the student needs to take 16 or 19 more units depending on the track they choose; Plan A is a thesis track with 19 units or Plan B, a non-thesis track with 16 units.

Full-time GDipTDM students, taking a normal load, may complete the degree in three semesters (approximately 1.5 years). The time limit for the completion of all diploma requirements shall be no more than two (2) years starting from the student’s first enrollment in the course and shall include all leaves of absence from the program.

If GDipTDM graduates choose to continue to MSTDM, you must complete an additional 19 units (Plan A, thesis track) or 16 units (Plan B, non-thesis track), which may be taken in two semesters and one mid-year term. The time limit for the completion of the Master’s requirements shall be three (3) years, starting from the student’s first enrollment in the course and shall include all leaves of absence from the program.

Yes. There will be time limit of 2 years from enrollment for the GDipTDM, and a time limit of 3 years for MSTDM, maximum years to finish is 5 years.

The cost per unit is Php 2,000 and the estimated cost of tuition fees for full load per semester is around Php 20,000 – 25,000.

Students and prospective applicants are requested to search for available grants or scholarships at the University of the Philippines Office of Scholarships and Student Services.

For list of available scholarships visit the website of the University of the Philippines Office of Student Scholarships.

Contact Us

Get in touch

Please ensure to schedule and coordinate your visit in advance before proceeding to our campus.

Location:

UP Asian Institute of Tourism, Commonwealth Avenue, Diliman, Quezon City 1101

Email:

asianinstituteoftourism.upd@up.edu.ph

Call:

(+63 2) 8 981 8500 extension #2798

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