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World Expert Lecture on “From Ethical Decline to Regenerative Potential: Reimagining Tourism’s Moral Future”

World Expert Lecture on “From Ethical Decline to Regenerative Potential: Reimagining Tourism’s Moral Future”

The UP Office of International Linkages in partnership with the UP Asian Institute of Tourism was honored to host Professor Brent A. Lovelock, PhD from the University of Otago, New Zealand, for a 2-part World Expert Lecture on “From Ethical Decline to Regenerative Potential: Reimagining Tourism’s Moral Future” last November 11, 2025 in UP and in November 12 in Leyte Normal University (LNU).

Professor Lovelock, a leading international scholar in sustainable and regenerative tourism, explored how the industry can evolve from facing ethical challengesโ€”overtourism, Indigenous representation, carbon-intensive travel, and environmental pressuresโ€”to embracing regenerative approaches that restore rather than deplete. This reimagining positions tourism not as an extractive industry, but as a restorative force for people and planet.

With participants representing SUCs, HEIs, LGUs, and tourism stakeholders, the sessions fostered rich discussions on embedding regenerative principles in destination managementโ€”balancing prosperity with purpose.

The AIT would also like to extend its appreciation to Dr. Dolores Cecilia Madrid, AVP for Academic Affairs (Internationalization) & Director, UP Office of International Linkages, Professor Jennifer C. Josef, PhD from UP Baguio for the reactor’s presentation, LNU Dean Evangeline Sanchez, faculty, and students from LNU in Tacloban.

The World Expert Lecture Series (WELS) brings distinguished scholars, government officials, industry leaders, and artists from around the globe to UP. Through special lectures and performances, the program aims to inspire and expand the horizons of the university community while advancing UP’s internationalization objectives.

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Frequently Asked Questions

Have a question in mind? We listed down some of the Frequently Asked Questions to help and guide you. If you have further questions not covered in this FAQ, please send us an inquiry through daa.ait@up.edu.ph

FAQS

How to apply in the BS Tourism Program? To be eligible in the BS Tourism Program, you need to pass the UP College Admission (UPCA)/UP College Admission Test UPCAT). For students who are planning to shift or transfer to the BS Tourism program, you must have completed 30 units of coursework (if you are from other UPD units or other UP campus) or 33 units of coursework (if you are from other college and university)

The documentary requirements can be found here. For more information and other queries, send an email with your concern to asianinstituteoftourism.upd@up.edu.ph

Are there scholarship offerings for UPAIT students? The graduate program of UPAIT offers the MSTDM scholarship award, with one awardee annually. For other scholarship opportunities for BS Tourism and Graduate Program, visit the UP Diliman Office of Scholarships and Grants Facebook Page: https://www.facebook.com/UPDilimanOSG

The UP AIT Alumni Association also offers an educational assistance in cash to deserving third and fourth year students.

UP AIT offers the Graduate Diploma in Tourism Development and Management (GDip TDM) which leads to the degree of Master of Science in Tourism Development and Management (MSTDM).

The graduate program courses are listed here. You may also view the description of courses here If you would like to know more about the subjects, please send us an e-mail.

All tourism and non-tourism graduates, with at least 1-year work experience and who would like to obtain a diploma and/or an advance degree in the field of tourism management and development may apply.

The list of requirements and downloadable application forms can be found in this page.

Yes, applicants whose work experiences are non-tourism related are welcome to apply. However, all applications will be assessed based on results of entrance examination, interview, academic performance, essay, and recommendations.

At present, UP AIT does not accept shiftees for the Graduate Program. Courses/Subjects taken in other colleges or universities will not be credited for the completion of the GDipTDM and MSTDM.

The entrance exam uses different types of questions that aim to assess your current knowledge, comprehension, logic, and analytical skills. Advanced knowledge of tourism is not required.

The application process is conducted online. Please ensure that you have read and understood the program details before submitting your application here. Once you have completed the application requirements, you can now proceed to submit your application.

For questions or concerns, please contact the Graduate Program office at aitgradprog.upd@up.edu.ph

The UPAIT Graduate Program is intended to meet the professional development needs of graduates to advance their careers in the tourism industry. Thus the UPAIT Graduate Program as much as practicable will offer weekday evenings (5:00 PM onwards) and Saturday classes (scheduled between 8 AM โ€“ 7 PM).
All classes are currently conducted remotely (online synchronous and asynchronous sessions). To be updated on the University Academic Policies on remote learning visit the website of the Office of the Vice President for Academic Affairs

Graduate students are advised to take 9 units to get full load credit per semester or an equivalent of 2 โ€“ 3 classes per semester depending on the course credit units.

All students enrolled in the Graduate Program of UP AIT need to take a total of 21 units of required and elective Courses, which will allow the completion of a Graduate Diploma. Should the student want to advance to a Masterโ€™s Degree, the student needs to take 16 or 19 more units depending on the track they choose; Plan A is a thesis track with 19 units or Plan B, a non-thesis track with 16 units.

Full-time GDipTDM students, taking a normal load, may complete the degree in three semesters (approximately 1.5 years). The time limit for the completion of all diploma requirements shall be no more than two (2) years starting from the studentโ€™s first enrollment in the course and shall include all leaves of absence from the program.

If GDipTDM graduates choose to continue to MSTDM, you must complete an additional 19 units (Plan A, thesis track) or 16 units (Plan B, non-thesis track), which may be taken in two semesters and one mid-year term. The time limit for the completion of the Masterโ€™s requirements shall be three (3) years, starting from the studentโ€™s first enrollment in the course and shall include all leaves of absence from the program.

Yes. There will be time limit of 2 years from enrollment for the GDipTDM, and a time limit of 3 years for MSTDM, maximum years to finish is 5 years.

The cost per unit is Php 2,000 and the estimated cost of tuition fees for full load per semester is around Php 20,000 โ€“ 25,000.

Students and prospective applicants are requested to search for available grants or scholarships at the University of the Philippines Office of Scholarships and Student Services.

For list of available scholarships visit the website of the University of the Philippines Office of Student Scholarships.

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Please ensure to schedule and coordinate your visit in advance before proceeding to our campus.

Location:

UP Asian Institute of Tourism, Commonwealth Avenue, Diliman, Quezon City 1101

Email:

asianinstituteoftourism.upd@up.edu.ph

Call:

(+63 2) 8 981 8500 extension #2798

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