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AIT Calendar

October 2018
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Vision and Mission

Asian Institute of Tourism logo




A world-class provider of tourism education, research and extension services, and to lead human tourism capital development in the Philippines and the Southeast Asian Region.


To develop innovative leaders in tourism development and to provide relevant education, research, extension services and serve the needs of our students, alumni, the tourism industry, government, local communities, and other stakeholders, in a manner that optimize resources.


Upholds the values of honor, excellence, patriotism, concern for the environment, gender sensitivity, and equal opportunity for all.

Honor: Conduct ourselves according to high ethical standards

Excellence: Perform work at the highest level of quality and pursue life-long learning

Patriotism: Serve the Filipino people

Environmentalism: Promote environmentally-sustainable practices

Gender sensitivity: Respect all regardless of gender orientation

Equal opportunity: Offer services to all without discrimination

The strategic focus of AIT for 2012 to 2017 will be to:

1.  Redefine the tourism graduate along the lines of Tatak UP;

2.  Realize AIT’s intellectual future;

3.  Provide an enabling, nurturing and stimulating academic environment; and

4.  Transform the AIT area into the UP Tourism and Heritage Complex.