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Highlights of the 2017 Philippine Research Conference on Tourism and Hospitality

The recently concluded Philippine Research Conference on Tourism and Hospitality was a big success, thanks to the active support and participation of over thirty schools, including a number of local and international academic institutions. Held from November 26 to 28, the conference proper took place at the Richmonde Hotel in Quezon City, while the familiarization tour for participants was conducted in the neighboring municipality of Angono, Rizal. The event was organized by the UP Asian Institute of Tourism and the UP College of Home Economics and was made possible by the Department of Tourism.


Here are some of the event highlights:

On day 1, DOT Undersecretary Benito Bengzon delivered a keynote speech on the importance of NTO collaboration within ASEAN on tourism development planning.

Professor Tom Baum of the University of Strathclyde, United Kingdom, delivered a talk on collaboration in human resources and sustainability.

In one of the parallel sessions, Asst. Prof. Marical Badilla of UP Asian Institute of Tourism presented her paper on online destination marketing of ASEAN as a single destination.

Students from the Colegio de San Juan de Letran presented their paper on a comprehensive documentation and resident perception on the the conservation of Baile Delos Arcos in Sampiro, Makati.

A research collaboration among Prof. Jung Kyu Lee from Shinhan University, Wan Go Lee from Hanyang University and Prof. Edieser Dela Santa of the University of the Philippines Diliman.

On Day 2, participants were treated to a show of traditional Filipino folk music courtesy of the UP Kontra Gapi.

Professor Robert Rogerson from the University of Strathclyde, United Kingdom shared a keynote address on collaboration in tourism-oriented future cities.

A panel discussion on the Philippine Hotel Classification System was held in the afternoon of Day 2, headed by Director Rica Bueno of the Department of Tourism.

The discussants on the topic are Prof. Vicki Nañagas of Asia Pacific College and Ms. Charmielyn Cabigas-Sy of the UP Asian Institute of Tourism.

Dean Edieser Dela Santa delivered the closing remarks.

BS Tourism Program

AIT's Bachelor of Science in Tourism is a four-year course that aims to develop entrepreneurs, managers and qualified personnel for the tourism industry.

The program requires a student to take 47 courses equivalent to 150 units. Around 45 units are general education subjects (under the Revised General EducationProgram of the University) taken in service units of the University, such as the College of Arts and Letters, College of Social Science and Philosophy, and the College of Science.

The remaining units are taken in the Institute and consist of 19 required tourism subjects; five tourism electives, six units of which could be for study of one foreign language; and internship of 360 hours. On average, this requires taking 18 units per semester over 4 years, excluding internship (with a credit of 5 units) during the summer of 3rd year.

The subjects cover general management, accounting and finance, marketing and promotions, tourism laws, tourism planning and development, and courses that discuss the various facets of the tourism industry.

A special feature of the program is the internship in any of the industrial sectors of tourism. Students are required to undergo 360 hours (equivalent to five course credits) of training in the summer prior to their senior year. By getting practical exposure in a sector of their choice, students can make informed decisions on their career options, which may be in the airline, hotel, resort, convention, travel agency, tour operations, national tourism organization, and allied fields.