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March 2018
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Prof. Lee Jung Kyu of Shinhan University Gives Lecture on Korea Outbound Tourism

Last February 17, 2017, Prof. Lee Jung Kyu of Shinhan University, Korea gave a lecture on Korea Outbound Tourism to the students of AIT. Professor Lee is currently a professor in Department of Global Tourism Management of Shinhan University, and a PhD in Tourism Management. The room was fully filled with AIT students and some faculty members including the AIT Dean Edieser Dela Santa, and former dean Dr. Miguela Mena, Prof. Reil Cruz, among others. The event was hosted by AIT students, Joy Aninang and Ralph Abes.

Prof. Lee delivering his lecture in a packed room.

Dr. Lee and the faculty share a light moment as he receives his certificate of appreciation.

Prof. Lee with AIT students

Prof. Lee with AIT faculty and staff


Professor Lee discussed about the history of outbound tourism, the outbound tourism trends, policies on outbound tourism, and inbound tourism in Korea. Some points he emphasized were the full liberalization of overseas travel in 1989, main pull factors of outbound tourism which are low cost and experience of new culture, automatic immigration system for Korean passport holders which started at 2008, and color-coded travel warning system. After the lecture, there was an open forum part for the faculties and students to ask Prof. Lee for their questions, and then they had a photo time. The lecture took place in Room 10 of SOLAIR Building, UP Diliman.

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